This article will teach you how create an SEO-friendly website architecture. What, architecture? But don’t worry! We know you’re not an architecture student. Website architecture can be described as a very specific term. It is the way pages are connected and organized on a website. An optimized architecture makes it easier for search engines to find and index all pages on your website. Visitors will be able to find what they want much easier if your architecture is well designed. This can also help with SEO. This guide will help you to stay ahead in the SEO world.
Have you heard of content silos before? They are vital for SEO. A content silo can be described as a method of grouping similar topics together to establish keyword-based themes for a website. This is a very similar idea to a physical book library. How do I find books of my interest in a library library? It is easy to sort books by fiction or nonfiction. This is called a content silo. It’s the old-fashioned kind. When you look at a website in the digital age, you will see that this segmentation takes place within the directory or navigation.
SEO has a lot to do with content silos. Because search engines are just like human visitors. They will need to be able understand your website’s content. The content silos provide structure and help to facilitate this task. Search engines and visitors are able to find what they are looking easier if there is a structure. It’s also a good idea to use theme-based silos to communicate the site’s relevant themes to search engines.
Another reason for content silos is the fact that search engines value keyword relevance and good content. You might want to rank high for keywords like SEO. It would make it easier to create a section in your website dedicated to SEO. Your website’s authority will increase and you will rank higher if it contains relevant content.
It also refers to another important concept: content density. Each unique, substantially different article on a similar topic builds authority. It’s usually more useful to have more material. The content density refers to how many pages a site has in comparison to its size. For instance, which person would you trust to give medical advice? What is better: a blog that only has one post or a website for doctors with hundreds of articles about medical topics. Your site will be more credible and authoritative if you have more content.
Search engine rankings are more favorable for pages that have a higher content density. This is because websites with more content tend to contain more keywords. Websites will rank higher on search engines if they have the right keywords. A search engine robot crawls websites to find keywords. Sites that have more content are more likely to be ranked for particular keywords. When designing a website, it is essential to be careful about SEO.
A site with too much content can have a negative affect on the site’s architecture. In this situation, search engines will have a difficult time crawling the site. Keyword stuffing is when websites contain too many keywords. It is illegal SEO and it will result in poor user experience. The websites will be penalized and will not rank well in search engines.
Another SEO best practice is linking related content together. It’s good to have links between related content. When readers finish reading an article, they can be directed to the next one. This is an excellent strategy to keep your visitors interested. You want them to stay longer on the site. It is better than sending them back directly to Google. It will also help to increase their interest for your brand and content.
Also, it is very important to have an internal linking system. Internal links are those that connect to different pages on the same domain from one page. It allows your visitors easy navigation of your website. Search engines can also use links to locate content on websites. This is a signal to search engines that a page has many links. Both external and internal links are affected. While external links aren’t always under your control, internal linking can be managed by website owners. Google and visitors will be directed to your most valuable pages if you have the right links.
Google also considers the link values of all hyperlinks on a webpage. The website homepage has usually the highest link values. The homepage’s link value will then be shared with all the other links. The link value passing to the following page will then be divided among all links on that page. The homepage link will give you more link power, so your newest posts are likely to have higher link values. Google will find new posts faster if they link to the homepage. Linking to your posts from the Category page will result in lower link value. Simply put, more links to posts equals more value. Google considers pages with many relevant links more valuable than those that do not have them. SEO can be mastered if you plan your link strategy well and know how best to promote your valuable content.
The above guide will help you become a certified “SEO architect”. Let’s get started and create an SEO-friendly architecture on your website.