Relevancy is key in the SEO world. Search engines aim to deliver the most relevant content to users. We, as small business owners and marketers want to be found online when someone searches for us. Search engines must find us first. To do this, we need to make search engine results that are useful and relevant. Search engines aren’t humans. Search engines can’t consume pages as we can. We need a strategy. It is important to make sure that your content is as relevant as possible. We need to employ strategies to organize our content so search engines understand it. This is how SEO can provide relevance. This allows us to rank higher in search results.
SEO is science and art. SEO is more than just keywords. It goes beyond content writing. It goes beyond web design and formatting. There are some basic elements that can help us establish the relevance of our content to our target keyword. It is not enough to write good content. SEO experts need to be able to “communicate with” search engines. It is possible to give better signals about the content of your website by mastering SEO techniques. It ultimately helps your content rank higher in search engine results. We’ll be covering a few basic SEO techniques on the page.
First, let’s clarify what on-page SEO is. What is the difference between on-page and off-page SEO? On-page SEO focuses on the internal structure and content of a website. This is the process of optimizing individual web pages and their content. Website owners are able to generate more traffic. Both the content and the HTML source code are crucial for optimizing pages. Search engines are not human, as we said earlier. Search engines can’t read as well as we can. We need to be able to improve site structure and formatting. Off-page SEO is the term for links and other external signals. These are considered off-page factors. One example is obtaining links from other websites. You must reach out to other website owners to get more links to your website if you are focusing on off-page optimization. Your ranking in search results will rise if you have more quality links.
We’ll be discussing some of the methods Google uses to determine on-page relevance in the next paragraphs. You’ll also learn important concepts that will help you make your content more relevant.
Concept 1: E.A.T
E-A-T is for Expertise Authoritativeness and Trustworthiness. This is an important concept in SEO. Google uses E-A-T to assess content creators and websites. Google wants their users to see high-quality content. Google must ensure that websites of high quality are ranked higher in search engines. Google, on the other hand, penalizes websites who create low-quality content. They will be less visible. To ensure that your websites rank higher, use the E-A–T framework. Good content is key to on-page SEO success.
Concept 2: Keyword Useage
Each article should contain a target keyword. To find the perfect keyword, you need to do thorough research. You should also search for related terms to the topic. If “pet” is your keyword you could include related terms such as pet food, pet shop, and how to play with pets. The main point of the article should be stated in the first paragraph. Include the target keyword at the beginning. Keywords should appear throughout the page. These places included the title tag, headline, alt attributes of images and text. This is a signal for search engines. This allows search engines to find keywords in key areas. Your pages will be more visible if you include keywords and related terms. This is the simplest form of on-page optimization.
Concept 3: Title
A good title is the foundation of a great article. The title tag, an HTML tag found in the header section of every webpage, is a title tag. It is extremely important. The title tag is a key signal or cue about the topic of the article. The title is prominently displayed in search engine result pages. It is often used as the clickable hyperlink. Because it is a small thing, the title tag has no impact on rankings. However, poorly written or missing title tags can negatively impact your SEO results. This is a very important element to optimize for. Sometimes the devil is in details.
Concept 4: Headers
Make sure to include keywords and related terms within your article’s headers. Headers can be HTML elements such as H1, H2, H3, etc. These HTML elements are used to highlight headings or subheadings in your content. Headers differ from paragraph text. Headers are like a summary of paragraph text in a single sentence. They make it easier for users to understand your content and make it more enjoyable. These tags aren’t critical for site rankings but they serve an important purpose for the user. They can also indirectly affect your site rankings. This provides search engines with keyword-rich context regarding your content.
Concept 5: Image Alt text
Alt text was originally created to describe images to those who cannot see them. Alt text can not only improve the user experience but also give you better SEO benefits. Search engines are not human, as we said earlier. Search engines cannot see the images on a webpage as we can. Search engines may not understand the images we have included on our pages. Alt text is used to inform search engines about images to ensure that you don’t rank for keywords you didn’t intend or lose out on ranking. Alt text is an excellent practice in on-page SEO.
Concept 6: Synonyms
There are many ways you can express something. Google uses an advanced system to detect what users mean by entering queries into search boxes. Different people have different backgrounds, habits, and language usages. Google’s search algorithm actually uses synonyms to help you find the right words. Photos and photos are, in fact, the same thing. Search engines can process synonyms and close variants of billions upon billions of phrases to address this problem. Search engines need to know how to match content to users when a web page is focused on the keyword “dog photographs”. It is crucial that you use natural language and variations when creating content. You don’t have to use the same keywords repeatedly. Instead, focus on diversity and other variations. This will improve your SEO ranking.
Concept 7: Internal links
SEO requires internal linking. External links link your pages to other sites, but an internal link is a link that connects one page to another on your website. Search engines and users both use links to find content on your site. Internal links can be used to direct your users to relevant content on your site. They also allow search engines to determine if your website has any related content. This allows search engines to determine the content’s value. Good internal links are essential to your SEO.
Sometimes, linking to external websites can prove beneficial. Your content can be richer and more trustworthy if it is linked to authoritative websites. Remember what we said? E-A-T is essential for your SEO!
You should now be able to understand 7 principles of on-page optimization. Are you ready? It’s not easy to master the art of on page SEO. This requires a lot of knowledge. If you want your website to be optimised properly, we will guide you through the important steps. We will also warn you about common pitfalls.
Step 1: Find the top keywords
Good keyword research is the foundation of SEO. Your foundation is keyword research. It is important to understand the terms you are targeting, their competition, and the difficulty of these terms. Your goal is to link your content with keywords people search for in the search box. You should also explore research on topics and themes. You should also examine the secondary keywords that are related to each keyword. What terms are used to describe your topic when people speak about it? What are the most popular topics in your field? You should have both a keyword and secondary keywords. This will enrich and diversify the content. These supporting keywords phrases can be used to create stronger content that revolves around your central theme. Use natural language and variations. It’s helpful to find other ways that searchers refer back to your topic during your keyword research. These can be included in your content if you feel it is appropriate.
Action 2: Research your audience
It doesn’t matter if you have a lot of keywords in your content. Relevancy is the key. Provide as much value to your content as possible when creating it. Good content answers people’s questions. Visitors should have a positive experience by answering their questions. The search engine will rank your query highest if it believes that your answer is the best. Your content should be natural and helpful. Use your content to serve a purpose.
Action 3: Don’t do keyword Stuffing
Don’t do keyword stuffing. This is the practice to add as many SEO keywords as possible onto a page. Google regards this as cheating and a bad practice. Don’t use keywords in haste. Make sure they are natural and that your content is valuable to searchers.
Action 4: Place your content where it belongs
Your most important content and keywords should be placed in the top sections. Your title, headers, and paragraphs should contain the correct keywords naturally. For important content, avoid sidebars and footers. Important content should be prominently visible. You should place them in places that are most accessible to readers. Use no fancy CSS or JavaScript tricks. This can slow down your site’s loading speed. Avoid placing your content in an overlay, hidden table or other similar arrangement. Search engines will not be able to find them.
Action 5: Structure your content correctly
Use headers, paragraphs and lists well. These elements provide structure for your content. This structure helps search engines easily understand your central idea. A clear webpage contains structure similar to a good essay. How did you learn to write essays in highschool? Correct introductions, paragraphs and conclusions.
Step 6: Use content planning to your advantage
It could have disastrous effects on your SEO if you use similar keywords in your articles. cannibalization! Keyword cannibalization can occur when you target a keyword on multiple pages. Keyword cannibalization is when you have multiple articles that rank for the same search query on Google. This happens when your topic is too similar. You may have intentionally optimized pages for the same keyphrase. You’ll be competing with your own Google ranking. Google cannot distinguish which page should rank for a particular query. Don’t be a competitor to your content.
We hope you now know how to make your content relevant and this article is relevant.