Do you own a small business with a low marketing budget? Are you a small business owner with a limited marketing budget? Do you have a stunning website, but struggle to get visitors? Search Engine Optimization (SEO), is what you need. SEO is an integral part of any marketing strategy. SEO can bring natural traffic to your site. It is proven to be a way to help small businesses succeed. SEO is also free, which is a big advantage over advertising. SEO is free! We’ll be focusing on the very targeted SEO strategy known as “long tail keywords” in this article. This guide is for small-business owners. This article is ideal for small business owners who don’t have the resources to hire a marketing professional or an SEO agency. You want to know the secrets of SEO? Get free advice. You’re in the right spot!
Let’s first discuss the concept of search engines. Search engines such as Google allow you to type in a keyword or question into the search box. The search engine will then respond with a list of links to websites that may be related to your keyword or question. Google, or any other search engine you use, has a crawler. It searches the Internet for information and collects it. It then uses an algorithm to try and match all the website data to your query. Google then displays websites that might answer your question. Google ranks websites according to several factors. The most relevant sites are ranked first.
You want your business to be more popular. You might be selling computers online. You have a gorgeous website that explains the various models of computers you sell. The next question is how do people find your site? You may want your website to be on the first page when someone searches “buy computer” in Google. Why? It means that visitors will be more likely to click on your site. You need a smart strategy to be able to outperform all other websites and rank on the first page. Google must believe that your website is the most relevant to the search query “buy computer”. This is SEO: you optimize your website for search engines.
The sad reality is that there are millions of websites! It’s very difficult for small businesses to compete with big brands. SEO distinguishes between long-tail and head keywords. A head keyword is an all-encompassing term such as “computers”, buy computer, and “new computer”. It is a generic term, so many people search for it. There are many websites that can be related to it. The first pages will be filled with big brands such as Amazon, Microsoft, and Apple. It’s difficult for small businesses to compete with large brands and big retail stores when searching generic keywords. Long-tail keywords are essential.
What are long-tail keywords? A long-tail keyword can be more specific than a keyword that is the head keyword. It usually contains more words, but not always! Because it is more specific, it is often less popular for people to create content. Let’s take an example of a long tail keyword. You might want to write content about educational books for children if you are selling them. You could target the keyword “educational books to children” as your target keyword. This topic is covered by many publishers, booksellers, and retailers. Amazon, Best Buy and others are examples. It would be almost impossible to rank for this keyword if you only had your website. It is a fiercely competitive market. You should focus your efforts on a specific niche. Targeting a specific audience is key. This niche could be found if your bookstore sells education books for children with attention problems. A long tail keyword could be “Educational books to help kids with attention problems” as an example. You can beat the competition by writing high-quality content on a niche topic such as this. Because less people write about it, you face less competition. You can also target people who are looking for books. A long-tail search term such as “where can I buy educational books for children with attention problems in Toronto” would be very precise. We can also assume that searchers for this term are serious about buying books. If they find the right content on your website, it’s much easier to convert them into customers.
Long-tail keywords offer many benefits. There is less competition, which is the obvious benefit. It would be wonderful to rank #1 for a generic keyword such as “computers”. These popular terms are highly competitive. You must be pragmatic as a small business owner. Keywords with high search volumes can even be indicative of ambiguous intent. Although you may put in a lot of effort to rank high, your site will eventually attract random visitors. These visitors may not be your target audience. They may leave your website if they don’t find it relevant. Long-tail keywords, on the other hand, are more specific to your business or your niche. As a result, search volume for long-tail keywords is lower. This has the upside that you don’t have to spend as much time ranking for long-tail keywords. Long-tail keywords are a great way to promote your small business. Even if you don’t have enough money to hire an SEO agency.
You might also think, “I want to rank page 1 for the most popular keyword.” This one drives lots of traffic! However, you should be aware that there are many competitors who target the same keyword. We recommend that you start with long-tail keywords first. Long-tail keywords are more competitive. You will get traffic if you have written several articles on long-tail keywords. You build credibility for your site. You can then aim for a term closer to the generic term. Google will notice that you have a lot of specialized content when you search for “educational books to help children with attention problems”. These specialized content will begin to get you traffic. You can then start writing quality content on other topics if this is successful. Slowly, but surely you will be closer to common terms such as “educational books” for children. Google will reward you for your credibility and provide you with better rankings once you’ve established trustworthiness. SEO is a long-term strategy. It is important to be patient and intelligent.
Conversions are higher for long tail keywords! Long-tail keywords offer more benefits than just less competition. Consider “computer” as an example of a keyword. Is this a good keyword? Although this keyword has a huge search volume, it can also be difficult to determine the intent of the search. People searching for “computer” may not be looking to purchase a computer. People may search for information about computer repair and other general information. You can cater to their search intent by focusing on long tail keywords. You might be an online dating coach who offers breakup therapy to your clients. Target specific keywords, such as “brother therapist in Toronto”. Your website will be useful to visitors who are searching for a specific service. It’s much easier to convert them into customers because they are looking for a therapist who can help them with their breakup. It is a smart decision to focus on the long tail.
You must now start to adopt this SEO strategy after reading the benefits of long tail keywords. But what if you don’t know how to find long tail keywords? You don’t have to worry, we have some suggestions. Google’s “Searches related to …”.” section is one of our most useful suggestions. You’ll notice that the search results page of Google has a section called “Searches Related to …”?”. This area is a treasure trove for long-tail keyword research. Scroll to the bottom and type in your generic keyword. Next, take a look to the “Searches Related to …”” section for that keyword. There are many long tail keywords that you could target. Another good option is Google’s autocomplete suggestions. You can type each keyword into Google, and it will give you autocomplete suggestions. This allows you to quickly create a list of great keywords.
Forums are another great place to look for keywords. Forums and social media are great places to look for new keywords ideas. Consider where your target audience is most active. Visit a forum that is frequented by your target audience. Find out what they’re discussing. This is also part of your market research. You need to offer something that people want. Quora is an excellent example. It is a very popular crowdsourced Q&A website. Quora allows you to enter a broad keyword in the search bar and it will display the most frequently asked questions about that topic. It is possible to research what people are searching for about a particular topic. You can then create content that addresses people’s needs. This will increase your website traffic.
Simply put, don’t go where they aren’t! Publishing Content that your competitors overlook! This is a great way to make small businesses stand out. You should also remember these key points when you are creating a long-tail keyword list.
Conversion mindset: Your potential customers need what you have to offer. It’s much easier to convert searchers into customers if you know what their search intent is. Long tail keywords should have very low competition. These keywords should not be known by many people. They are not well-targeted on many websites.
To convert searchers into customers, or to provide the best possible service to them, you must create pages that are optimized for their needs. It is important to know the psychology of your searchers. Provide relevant content that is valuable.
You now know how to find long-tail keywords that work for you. One last thing: Your long-tail targeting can only be as strong as the content you provide. Google will not rank you well if you’re not a recognized authority in your field. It is important to show expertise, authority, trustworthiness, and knowledge in your niche. You need to create high-value assets. Blog about your industry and revise your web copy to convey your unique value proposition. Don’t forget about measuring your traffic and rankings. Also, take a look at the activities of your competitors. Keep up with the competition. You may be able to target more keywords phrases if you do this. This will allow you to continue building your reputation and improving your SEO strategy.