Small businesses can find link building difficult. Link building for SEO can be difficult, to be honest. It’s even more difficult if you are a small business. Because you don’t have an in-house SEO team. Also, you don’t have the time or resources to produce viral content every single day. It’s also not as simple for a small company to get external links than a brand with a lot of reputation. However, link building is possible. It takes effort and time, just like everything else that is difficult. Link building is possible for small businesses. We’ll be sharing 5 unique link building strategies that you can try in this article. Small businesses can benefit from link building.
Hosting a Community Event
How do you gain external links to your community events? Although it sounds absurd, it works. Meetup.com is a website that allows you to organize meetup groups and get a link from them. You can create meetup groups and receive a link from them. Meetup.com is an online event site that brings together like-minded people through events. Let’s take, for example, a language school. It would make sense to have a local language learning club. Yes! You can generate online publicity and meet potential customers. A meetup group is an excellent way to get people to know about your business. You want to have your logo, products, and link displayed on their website.
You can also sponsor an event. Sponsorships can help you get high-quality backlinks on authoritative websites. If the event is large, media, bloggers, and other trusted websites will pay attention to it. As a sponsor, it’s possible to request that they mention you in articles and then link to your website. This is a great way to gain high-quality backlinks.
Connect with Niche and Local Bloggers
What are the most popular bloggers in your industry or city? The purpose of content creators is to provide valuable content for their audience. They are just like any publisher or writer, they have to run out of ideas every now and again. It’s your chance! You can be the one who gives them an idea. Being a small business owner can be a great advantage. These content creators are constantly looking for niche content that will make them stand out. It would be great if you could give them some suggestions. You must also be careful when choosing bloggers. You should pay attention to their writing and decide if it is a good idea for your company to have them write about your products or business.
Building a relationship is key to your success. Follow these people on Twitter and subscribe to their channels. When you find their content interesting or relevant, comment on it and share it. It will build a relationship and make them more open to collaborating with you.
Write guest posts for industry-related sites
Because guest blogging requires a lot of work, you will need to dedicate time researching and writing. This is an effective SEO strategy. Guest posts are more than just a link. A guest post can bring qualified traffic to your site if it is published on a relevant website. You might be interested in pitching guest posts to The Wall Street Journal. For small businesses, this may prove difficult. You should not try to target popular sites. Instead, you should pitch your articles to smaller sites that are relevant to your industry. You can target yoga studios and other wellness websites with engaged readers by using the example of yoga studios. This will help you promote your business and bring in new customers. You may also be able to become a guest author on other websites if your company partners with others. Guest postings on other websites is a powerful and effective way to get backlinks.
Promote your content on social media
Already you’re writing blogs and sharing your ideas on social media. Is there anything you can do to creatively promote the content? Many popular blogs allow you to republish your content, such as Medium and LinkedIn. These sites have a much higher chance of ranking than your website due to their large readership. You can adjust this by simply posting a canonical URL back to your site. A canonical tag tells search engines that a particular URL is the master copy of a webpage. Today, duplicate content is quite common. Duplicate content can lead to SEO issues as search engines might choose the wrong URL as the original. Using canonicalisation helps you manage your duplicate content.
SEO can be difficult if you create controversial posts. If you do it right, however, your controversial post will become a hugely popular topic on the internet. Remember that you may not agree with all the people at the same time. It’s not a good sign if no one talks about your business. Your business will thrive if there is some controversy!
Sponsor a Local Organization
Nearly every community has a number of charities. They are always seeking sponsors. It’s quite normal for them include backlinks from a sponsor’s website on their sites. As a small business owner, be creative! Don’t limit your efforts to charity. You should also consider schools and community events. Anybody in need of sponsorship is a possible backlink candidate. Sponsoring an entity that aligns with your brand values is ideal. Sponsoring something your potential customers care about is even better. This is far more effective than simply sponsoring someone who will provide a link.
Small businesses have limited resources and time so you must be creative and smart. Link building should be a time-consuming task that is focused on effective tactics. You’ll eventually start to see the results.